Newspaper Association of America's new campaign
"Be able to find Iran on a map. Know what the city council is up to behind closed doors. Find out how to make an icebox peanut butter pie from scratch. Get it all in the newspaper, print or digital, because a little depth looks great on you."
News isn’t really news anymore. In fact, news has become something else entirely. Talking heads pass as news. Sound bites pass as news. Opinions pass as news. Snazzy graphics pass as news. It’s time to make a stand for the one place you can still get ‘news news.’ The kind with substance. The kind that makes you feel smarter when you finish reading it. The kind that makes you a more interesting person to talk to, a savvier shopper, a more engaged citizen. That’s the kind of news we’re talking about. The kind that’s written for people who want more than just a headline. The kind you can only find in newspapers – print or digital.
The Newspaper. Get it.
Because Smart is the New Sexy.
Well played, Newspaper Association of America, well played. Here's what the NY Times reports on this campaign. So, do you want to go out & buy a newspaper now?
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