Newspaper Association of America's new campaign
"Be able to find Iran on a map. Know what the city council is up to behind closed doors. Find out how to make an icebox peanut butter pie from scratch. Get it all in the newspaper, print or digital, because a little depth looks great on you."
Well played, Newspaper Association of America, well played. Here's what the NY Times reports on this campaign. So, do you want to go out & buy a newspaper now?